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TWO WORLDS. ONE HOUSE.
TWO WORLDS. ONE HOUSE.
TWO WORLDS. ONE HOUSE.
US-born. Latino-bred. We're the dual threat for brands that want to reach the New General Market. The one where people don't fit neatly into one box. They move between cultures, languages and identities every day. And so do we.
US-born. Latino-bred. We're the dual threat for brands that want to reach the New General Market. The one where people don't fit neatly into one box. They move between cultures, languages and identities every day. And so do we.
US-born. Latino-bred. We're the dual threat for brands that want to reach the New General Market. The one where people don't fit neatly into one box. They move between cultures, languages and identities every day. And so do we.
My creative spirit comes alive in the digital realm. With nimble fingers flying across the device.
work
work
who is jeorge+?
who is jeorge+?
who is jeorge+?
We’re a modern creative house that brings together our talented friends to plus up your in-house teams, your agency, and your multicultural muscle. No layers. No fluff. No Holding Co bullshit. Just diverse award-winning talent we assemble across strategy, creative, design, content, and production led by a core team of proven industry ad geeks. We’re not here to translate or adapt. We’ll never swap the A team for a B team. We like winning awards, but it’s not why we do this. We’re here because we love what we do and we love doing it with people we trust - our friends. That’s how we get to the good stuff. To the beautiful, scary, un-ignorable work that moves people. That’s jeorge+. Let’s have some fun.
We’re a modern creative house that brings together our talented friends to plus up your in-house teams, your agency, and your multicultural muscle. No layers. No fluff. No Holding Co bullshit. Just diverse award-winning talent we assemble across strategy, creative, design, content, and production led by a core team of proven industry ad geeks. We’re not here to translate or adapt. We’ll never swap the A team for a B team. We like winning awards, but it’s not why we do this. We’re here because we love what we do and we love doing it with people we trust - our friends. That’s how we get to the good stuff. To the beautiful, scary, un-ignorable work that moves people. That’s jeorge+. Let’s have some fun.
Jorge Murillo
Jorge Murillo
Founder and CCO
After working at agencies big and small on both coasts, winning virtually every major international award along the way and being named one of Ad Age’s Creatives to Watch in 2025, Jorge decided to build something new. A place where he could bring his friends together to create great work that moves people. And have some fun along the way. Work that makes audiences think, smile, laugh, ugly cry, share, and most importantly, act. Before launching jeorge+, he helped shape Alma DDB into an A-List agency, leading marquee accounts like McDonald’s and Molson Coors, winning the unwinnable pitches, and mentoring the next generation of crazy ones. Jorge lives in Miami with his wife Cheryl, his children Isabella and Cristian, and Kiki the needy cat.
After working at agencies big and small on both coasts, winning virtually every major international award along the way and being named one of Ad Age’s Creatives to Watch in 2025, Jorge decided to build something new. A place where he could bring his friends together to create great work that moves people. And have some fun along the way. Work that makes audiences think, smile, laugh, ugly cry, share, and most importantly, act. Before launching jeorge+, he helped shape Alma DDB into an A-List agency, leading marquee accounts like McDonald’s and Molson Coors, winning the unwinnable pitches, and mentoring the next generation of crazy ones. Jorge lives in Miami with his wife Cheryl, his children Isabella and Cristian, and Kiki the needy cat.
Maria Fernanda Perez
Maria Fernanda Perez
Head of Strategy
With stints at Ogilvy, Leo Burnett, and GUT, Maria Fernanda brings relentless curiosity and empathy to every project she leads. As a bilingual Mexican-American, she blends cultural intuition with strategic rigor to make the complex feel human, relevant, and actionable—unearthing unexpected human truths that lead to big, hairy, creatively effective ideas. An approach that, over the past decade, has earned her Cannes Lions, Effies, and WARC awards with brands across Mexico, Latin America, and the U.S., including Philadelphia Cream Cheese, NotCo, Kellogg’s, Google, WhatsApp, Netflix, and American Express.
With stints at Ogilvy, Leo Burnett, and GUT, Maria Fernanda brings relentless curiosity and empathy to every project she leads. As a bilingual Mexican-American, she blends cultural intuition with strategic rigor to make the complex feel human, relevant, and actionable—unearthing unexpected human truths that lead to big, hairy, creatively effective ideas. An approach that, over the past decade, has earned her Cannes Lions, Effies, and WARC awards with brands across Mexico, Latin America, and the U.S., including Philadelphia Cream Cheese, NotCo, Kellogg’s, Google, WhatsApp, Netflix, and American Express.
Carolina Cruz-Letelier
Carolina Cruz-Letelier
Managing Director
Carolina, or Caro as we call her around here, has held senior leadership roles at top agencies, including Managing Director at Factor San Francisco and Partner, Managing Director at VCCP US, where she led teams through growth, transformation, and high-stakes client work. She spent more than a decade at MUH-TAY-ZIK | HOF-FER, rising to Partner, Managing Director and leading brands including Netflix, Audi, Salesforce, the Golden State Warriors, and Amazon. Earlier in her career, she worked on national campaigns at Goodby, Silverstein & Partners for Chevrolet and Denny's. At jeorge+ she has led organizational transformation, and tackled growth challenges, helping build the conditions for the agency to thrive and do their best work.
Carolina, or Caro as we call her around here, has held senior leadership roles at top agencies, including Managing Director at Factor San Francisco and Partner, Managing Director at VCCP US, where she led teams through growth, transformation, and high-stakes client work. She spent more than a decade at MUH-TAY-ZIK | HOF-FER, rising to Partner, Managing Director and leading brands including Netflix, Audi, Salesforce, the Golden State Warriors, and Amazon. Earlier in her career, she worked on national campaigns at Goodby, Silverstein & Partners for Chevrolet and Denny's. At jeorge+ she has led organizational transformation, and tackled growth challenges, helping build the conditions for the agency to thrive and do their best work.